Welcome to the official UK site for Rider Flip Flops & Sandals

Great designs, quality and ethical production all at an affordable price

We have a passion for Rider and the flip flop lifestyle – in a busy world everyone could do with a little more flip flop in their lives. We found the flip flop market full of either low priced, low quality flip flops of questionable origin or good quality at prices we didn’t like. The Rider range for guys and gals offers quality design and construction at a reasonable price – the best of both worlds, so here we are.

If like us you live in flip flops and want something with a different slant on design which comes from a fresh culture with a long history for flair, fun and individuality, enjoy buying things which last more than five minutes safe in the knowledge that it’s been made by an adult who enjoys his workplace, is paid fairly, working normal hours and takes pride in what he does then you’ve found the place.

Out and about

You can also see us out and about this summer at various music and lifestyle events. Sign up to our Facebook page for more information.

So how do you keep your ear to the ground?

Simple – you can follow Rider by becoming a fan of our Facebook group.

About Rider

“I want to enjoy the ride, not merely get there”.

In 2011, Rider will be on the feet of those for whom the world has no limits. Rider is for those who live the urban life, its design and comfort are outstanding, giving the product the look of those who are young, hip and free.

Originally created for the men’s market, this leading brand was born in 1986. Since that time it has become much loved in Brazil and abroad with men’s, women’s and children’s lines. Rider looks to extreme sports and authentic outdoor activities for inspiration in developing its products.

Rider’s designs incorporate high tech such as ventilation and lightweight materials, further accentuating the feeling of freedom with bold but always comfortable design, perfectly manufactured to go well with the daily look of men, women and kids.

It is Rider for those who are always ahead of their time.

About Grendene (who manufacture Rider)

Little by little, a small plastic packaging factory founded in Rio Grande do Sul in 1971 has become one of the largest footwear manufacturers in the world.

The company owns numerous successful and recognized brands, including Melissa, Rider, Grendha and Ipanema Gisele Bündchen.

Rider is Grendene’s fastest growing action sports brand. Rider uses technology to create trendy footwear at a competitive price.

Our commitment to people’s quality of life and the environment makes Grendene an economically, environmentally and socially responsible company. Moreover, our “Waste Management” program seeks to decrease the environmental impacts deriving from our activities.

120 Designers

The Product Development Department has played a vital role in the history and success of Grendene. The department’s driving force is the diverse people within it; not just the high-tech equipment. Everything within the Product Development Department was conceived to make Grendene one of the most creative companies for footwear development in the world. To create products with a Brazilian profile the inspiration comes from the streets, the kilometers of white sand coastline, the tropical culture, and the needs and desires of millions of Brazilians.

Grendene’s complex includes a complete laboratory dedicated to the development of PVC. In this facility, research on the PVC’s texture, density and performance is completed to ensure the formulation of the best raw materials for each product. Researchers in this laboratory have currently developed more than 70 unique formulations of PVC. Other shoe manufacturers use a single formulation for all their products, regardless of fit, function or wearability.

Over 150,000,000 Pairs Of Shoes Produced Each Year

The Quality Control Laboratory upholds the highest standards of quality for consumers. To maintain these standards Grendene established criteria of rigorous quality control for testing its products. All components used in the production of Grendene products are also thoroughly evaluated ensuring they adhere to both national and international quality standards.